So you want to increase traffic to your blog? You’re pretty sure that what you have to say is something that people want to read, but where are those people? They’re on Twitter and Twitter help bring targeted traffic to your blog.
Not Just a Numbers Game
Many people will focus on getting as many followers as possible, but you really want to take a more targeted approach. Obviously, you want to avoid robots because they’re not going to provide you with traffic to your website. However, you also want to avoid wasting your time courting users who aren’t interested in what you have to say. Thus, listening is an important aspect of getting traffic to your blogger from Twitter, perhaps just as important as talking. When you pay attention to others’ tweets, you can determine whether you’ll benefit from having them as a follower.
It’s All About Interaction
Of course, paying attention to your followers also helps you to connect with them. You can jump in on conversations and perhaps link specific users to content that you’ve recently posted, as long as you think it will interest them. If Twitter and your blog are part of your Internet branding, communicating directly with consumers helps to make you memorable and trustworthy, which is exactly why so many customers do interact with brands on social networks like Twitter. Ask questions and encourage feedback to get the ball rolling.
When you connect with users who have interests relevant to your blog, you’ll benefit when they retweet your links or reply to your posts. Chances are, their followers, who may soon be your followers, have similar interests and may be engaged by the conversations you’re having. Remember, though, that some Twitter programs do not allow people to see your mentions or replies if they’re not following you, so follow them first to encourage them to do the same.
Timing is Everything
There is always someone who will suggest the perfect time for Tweetling links or updates but, the truth is, you’ll have to experiment to find out which time works for you. We suggest that you post updates every few hours, so that you can expose your links and new blog posts to a wider variety of people, regardless of their time zone.
In fact, you don’t even have to manually publish these updates. Tools like TwitterFeed help you to get your links on the social network when you post them, and you can schedule the same post to go out with applications such as Huffer and Hootsuite. You don’t have to glue yourself to your chair to make sure your content is seen.
We recommend taking a look at your stats so you can see which timed posts are the most beneficial. Then, you can either stop posting at times when no one sees or switching tweeting times, so increase your visibility and, by extension, traffic to your blog.
Make Your Links Valuable
Of course, you want your followers to click on your own links, but it can get pretty boring if that’s all you post. Tweet links to other websites, with relevant content such as reviews of your services or news articles in the same industry or niche. When your followers see you as a wealth of information, they’re more likely to visit your blog when you post a link.
Another habit you’ll want to develop is using valuable headlines with your links. Your title should be interesting enough to capture the attention of your followers if you want clicks; otherwise, you just won’t get clicks to your blog from Twitter.
Richad is a blogger, SEO consultant, and into photography. He like to write about WordPress, optimizing, blogging and SEO in general. Currently working for www.newyorkstatedivorce.com.
